31 Jan- Shame on You, Under Armour

Yesterday I was delighted to see that I had managed to be placed in the top 9% of the 104,000 worldwide runners, undertaking the Under Armour ‘ You Versus the Year’ challenge.

I had entered as another means of keeping my motivation high for my own Alzheimer’s Challenge of running the year.

Seeing my position in the leaderboard, such as it is, I looked up what was happening with this challenge. There are various monthly prize draws, where you may win Under Armour gear if you’ve achieved certain milestones. Great, I thought that’s another little fillip to my efforts.

Except it’s not, you can be accepted to the challenge, no matter where you are in the world. But you only get to win the gear if you are in the USA.

Bah humbug, I have no issue with Under Armour limiting the prizes geographically, just don’t open up the challenge to all the world. Under Armour – this is a rubbish thing to do, I didn’t want the prizes necessarily, it’s just the principle of the thing.

Are you just doing a Donald and trying to make America great again? This doesn’t work for me – it makes you look closed to the world. I will continue with the challenge, because I am motivated so to do. But seriously, is this the way you encourage people to try your gear?

Let’s just compare tactics shall we? Lululemon encourage people to set goals and recognise them locally. UA have a worldwide challenge, where only folk in the USA can win…

So UA, have a guess whose running gear I am likely to be buying.

 

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