13 June – From Jimmy Choos to

 

to a pair of new running shoes. What has happened to me? Old life, Jimmy Choos, Louboutins, Prada and Gucci high heeled shoes. New life of Brooks, Saucony, Adidas but I’m not sure they are any the less expensive, as my latest pair will only have a running life of 3 – 4 months, based on my current mileage. My old faithful Pradas, in comparison are 10 years old and still going strong, although they only come out for Ascot Ladies Day, so maybe the cost per wear equation doesn’t work so well…

Today is the official day I managed to meet the Map My Run Beat the Year Challenge – a target of 1018kms, and I celebrated by running in my new Brooks shoes. I bought 2 new pairs of running shoes last November, before I’d decided on doing the challenge and now they are both looking a little shabby and are getting close to needing changing. Shoe life is about 500 miles and each pair has done about 600kms, but I still have 6 months to go, so time for a new pair. I’m sure I read somewhere that running was a cheap sport…

Today is a lot warmer, but I’m out earlier which is a help. I bomb through the City Streets and back out towards Holborn and the Inns of Court, I have in mind to do just the planned 7k as this is the first outing for my new shoes and I don’t want to shred my feet anymore than they have been already. The shoes feel bouncy and comfortable and I’m soon in my stride. I head towards the Strand, but it is awfully busy, so change tack and head for Aldwych and back towards Bloomsbury. A quiet run today, not a lot happening on the streets of London, not that I could see anyway. Getting close to home I see I am at just on 7k – well it wouldn’t hurt to stretch a bit would it? So I do a slight detour to add another 1km to my running piggy bank.

Run done. New running shoes broken in, and no signs of having broken my feet. That’s a result. But the Map My Run Challenge still bugs me as the ‘lady’ leading the leader board is anonymous and seemingly has run 17.506km over 287 workouts…

You figure it out I think she’s tracking every time she drives her car…

Playlist

My Coo Ca Choo – Alvin Stardust

Blockbuster – Sweet

DISCO – Ottawan

War – Edwin Starr

Waterloo – ABBA

Everybody Dance – Chic

I Feel Love – Donna Summer

So You Win Again – Hot Chocolate

Summer Breeze – The Isley Brothers

Kung Fu Fighting – Carl Douglas

Freeze-Frame – The J Geils Band

All The Young Dudes – Mott The Hoople

Boogie Shoes – KC And The Sunshine Band

Walk On The Wild Side – Lou Reed

Killer Queen – Queen

Boogie Oogie Oogie – A Taste Of Honey

You’re The One That I Want – Newton John and Travolta

Stats

Distance 8:18km

Time 57:22

Average Pace 7:00 (mins/km)

Elevation Gain 46 metres

Alzheimer’s Challenge

Kms Done 1025.70

Kms To Run 992.3

 

 

 

 

31 Jan- Shame on You, Under Armour

Yesterday I was delighted to see that I had managed to be placed in the top 9% of the 104,000 worldwide runners, undertaking the Under Armour ‘ You Versus the Year’ challenge.

I had entered as another means of keeping my motivation high for my own Alzheimer’s Challenge of running the year.

Seeing my position in the leaderboard, such as it is, I looked up what was happening with this challenge. There are various monthly prize draws, where you may win Under Armour gear if you’ve achieved certain milestones. Great, I thought that’s another little fillip to my efforts.

Except it’s not, you can be accepted to the challenge, no matter where you are in the world. But you only get to win the gear if you are in the USA.

Bah humbug, I have no issue with Under Armour limiting the prizes geographically, just don’t open up the challenge to all the world. Under Armour – this is a rubbish thing to do, I didn’t want the prizes necessarily, it’s just the principle of the thing.

Are you just doing a Donald and trying to make America great again? This doesn’t work for me – it makes you look closed to the world. I will continue with the challenge, because I am motivated so to do. But seriously, is this the way you encourage people to try your gear?

Let’s just compare tactics shall we? Lululemon encourage people to set goals and recognise them locally. UA have a worldwide challenge, where only folk in the USA can win…

So UA, have a guess whose running gear I am likely to be buying.